EA considering rebrand of football sims going forward.
Electronic Arts is reviewing its licensing agreement with FIFA that lets it use the brand for its ultra-popular football games.
FIFA, or Federation Internationale de Football Association, is the organisation that governs global football (or soccer, if you want), and it’s also been the name of EA Sports’ annual series for decades. Now, following the successful release of FIFA 22, the publisher is considering a rebrand.
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