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We’re Sure Everyone Will Be Calm About SEGA NFT Trademark


Ah, good ol’ non-fungible tokens. They’re the technology no one really understands – not even, we’d argue, the people endorsing them – but you can either hate or you can create. Ain’t that right, Troy Baker? Seriously, though, we’re slowly seeing more games publishers adopt the controversial format, as perhaps best evidenced by recent announcements by Ubisoft.

It was inevitable that other publishers would follow suit, and so here’s a trademark registered by SEGA in Japan last year for a new initiative named SEGA NFT. The emergence of the logo is particularly interesting, because CEO Haruki Satomi recently stated that his company wouldn’t explore NFTs if they were perceived as a “simple money-making” scheme.

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